Inter-Culturally Yours

Index

▼

2014-09-18

IKEA: the customer experience strategy

IKEA is a famous furniture brand all other the world. Behind this success story we can find a proven management strategy… The key of...

2014-05-21

Lush: building Brand Identity

Everybody heard about Lush and its amazing cosmetic products. I am really fascinated by the concept and strategies of this company and...

2014-02-24

Decathlon: Why entering the Finnish Market could create a competitive advantage for the Brand

Decathlon is a French brand of Sporting goods Stores implanted in 22 countries all other the world. The chain develops and sells its ...

2013-11-14

Signal: A good name adaptation strategy?

I chose to talk about the toothpaste brand Signal in this post. Indeed, this Unilever brand is a very good example of adaptation to forei...

2013-05-14

HEINZ: conquering the Chinese market

HEINZ is the leader on the sauces and condiments market all over the world. The Company (created in 1869) is based in Pittsburg...

View web version

Who am I ?

Camille Saubiette: Graduate from INSEEC Business School (France) and Universidad de las Américas Puebla (Mexico) with a Dual Master's Degree in International Management, I want to give my career a multicultural dimension. This is why I decided to share with you my analysis of different major Global Brands as well as stories about situations I experienced while living in foreign countries, in a multicultural environment. Do not hesitate to contact me if you have questions or suggestions!

View my complete profile

Powered by Blogger.